What is Jólabókaflóð? Pronounced phonetically as “yo-la-bok-a-flot,” the name literally translates to jól (“Christmas”) +‎ bók (“book”) +‎ flóð (“flood”) in Icelandic. Now that we know how to say it, what the heck is it?

It’s the Icelandic tradition of gifting books for the Christmas holidays! Yes, books do make the best gifts ever. That’s why Bookmans is celebrating Jólabókaflóð from December 17 – 24, just in time to wrap up all of your holiday shopping! There is nothing better than gifting someone a story or two, and we’ve made it even easier for everyone. Not only will our stores have pre-selected and paired books for everyone on your list, but we also went ahead and wrapped them up for you too!

All that you have to do is find your perfect book gift and bestow it on someone who loves a good book. It’s our Jólabókaflóð gift to you, Arizona!